{"id":10613,"date":"2014-01-29T13:42:11","date_gmt":"2014-01-29T19:42:11","guid":{"rendered":"http:\/\/www.kalot.com.mx\/?p=10613"},"modified":"2014-01-29T13:43:28","modified_gmt":"2014-01-29T19:43:28","slug":"just-add-zero-cocacolazeromx","status":"publish","type":"post","link":"https:\/\/kalot.com.mx\/site\/2014\/01\/29\/just-add-zero-cocacolazeromx\/","title":{"rendered":"Just Add Zero @CocaColaZeroMx"},"content":{"rendered":"<p>Recientemente Coca Cola Zero de la gran familia de gaseosas de la ciudad de Atlanta, Georgia EUA ha lanzado este interesante spot bajo la leyenda &#8220;Just add Zero&#8221;<\/p>\n<p>Del director\u00a0NIMA Nourizadeh quien ha trabajo con artistas como Lilly Allen,\u00a0Sophie Ellis-Bextor y \u00a0Hot Chip, sin embargo NIMA ha sido reconocido por su \u00faltimo trabajo en Proyecto X donde Warner Bros se encarg\u00f3 de la distribuci\u00f3n. Pero\u00a0<b>\u00bfQu\u00e9 tiene que ver Proyecto X con Coca Cola Zero?<\/b><\/p>\n<p>Coca Cola Zero es una marca que se muestra m\u00e1s fresca y juvenil a comparaci\u00f3n de la publicidad de Coca Cola que me atrever\u00eda a decir que una de sus cualidades es: familiar y unidad, pero ese es otro post. En la colaboraci\u00f3n de NIMA con Coca Cola, nos muestra, lo que bien podr\u00eda ser un trailer de la pel\u00edcula Proyecto X solo que adaptado y con censuras ya que muestra elementos muy similares. Si no me creen juzguen por ustedes mismos y como siempre espero sus comentarios.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe class=\"youtube-player\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/Lm4oiLzJs2g?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=es-MX&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"Recientemente Coca Cola Zero de la gran familia de gaseosas de la ciudad de Atlanta, Georgia EUA ha&hellip;\n","protected":false},"author":97,"featured_media":10614,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[],"tags":[],"class_list":{"0":"post-10613","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"cs-entry","8":"cs-video-wrap"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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El a\u00f1o pasado nos sorprendieron con varias campa\u00f1as, de la cual la m\u00e1s recordada es \"Volvamonos\u2026","rel":"","context":"Entrada similar ","block_context":{"text":"Entrada similar ","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/01\/hqdefault.jpg?fit=480%2C360&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":8158,"url":"https:\/\/kalot.com.mx\/site\/2013\/12\/20\/banksy-publicidad\/","url_meta":{"origin":10613,"position":3},"title":"Banksy, el famoso artista callejero y su cr\u00edtica a la publicidad en forma de Coca Cola","author":"Jorge Era\u00f1a","date":"20 diciembre, 2013","format":false,"excerpt":"Como ya sabemos Banksy es un artista practicante del street art brit\u00e1nico que naci\u00f3 por all\u00e1 de mediados de los 70\u00b4s. Hace tiempo nos encontramos unas im\u00e1genes realizadas por un dise\u00f1ador donde convirti\u00f3 algunos de los trabajos m\u00e1s famosos de Banksy en im\u00e1genes animadas (GIF). Empez\u00f3 su afici\u00f3n por el\u2026","rel":"","context":"En &quot;Sin categor\u00eda&quot;","block_context":{"text":"Sin categor\u00eda","link":"https:\/\/kalot.com.mx\/site\/category\/sin-categoria\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/12\/banksy-coca-cola.jpg?fit=1000%2C562&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/12\/banksy-coca-cola.jpg?fit=1000%2C562&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/12\/banksy-coca-cola.jpg?fit=1000%2C562&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/12\/banksy-coca-cola.jpg?fit=1000%2C562&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":2674,"url":"https:\/\/kalot.com.mx\/site\/2013\/09\/30\/destronan-coca-cola-como-la-marca-mas-valiosa-del-mundo-marketing\/","url_meta":{"origin":10613,"position":4},"title":"Destronan a Coca-Cola como la marca m\u00e1s valiosa del mundo  #Marketing","author":"Anastacio S\u00e1nchez","date":"30 septiembre, 2013","format":false,"excerpt":"Despu\u00e9s de m\u00e1s de una d\u00e9cada como la marca m\u00e1s valiosa del mundo,\u00a0seg\u00fan la lista Interbrand,\u00a0Coca-Cola fue trasladada al tercer puesto, gracias a que Apple y Google la superaron este a\u00f1o, ya que tuvieron crecimientos de 28% y 34% respectivamente en comparaci\u00f3n del 3% que tuvo Coca en el ultimo\u2026","rel":"","context":"En &quot;Sin categor\u00eda&quot;","block_context":{"text":"Sin categor\u00eda","link":"https:\/\/kalot.com.mx\/site\/category\/sin-categoria\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/09\/google-vsapple.jpg?fit=704%2C227&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/09\/google-vsapple.jpg?fit=704%2C227&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/09\/google-vsapple.jpg?fit=704%2C227&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2013\/09\/google-vsapple.jpg?fit=704%2C227&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":9681,"url":"https:\/\/kalot.com.mx\/site\/2014\/01\/18\/naming-rights-santiago-bernabeu\/","url_meta":{"origin":10613,"position":5},"title":"Coca Cola quiere poner apellido al Santiago Bernab\u00e9u","author":"Karenina Gonzalez","date":"18 enero, 2014","format":false,"excerpt":"Los naming rights en el mundo del marketing deportivo, se vuelven una lucha incesante para lograr ganar la batalla. Y el que en \u00e9stos momentos se encuentra en pelea, es el del Santiago Bernab\u00e9u. Emirates tiene un nuevo rival en la cancha para ponerle apellido al Santiago Bernab\u00e9u, ahora quien\u2026","rel":"","context":"En &quot;Sin categor\u00eda&quot;","block_context":{"text":"Sin categor\u00eda","link":"https:\/\/kalot.com.mx\/site\/category\/sin-categoria\/"},"img":{"alt_text":"Naming rights: Coca-Cola quiere poner su apellido al Santiago Bernabeu","src":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/01\/Santiago-Bernabeu.jpg?fit=560%2C420&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/01\/Santiago-Bernabeu.jpg?fit=560%2C420&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/kalot.com.mx\/site\/wp-content\/uploads\/2014\/01\/Santiago-Bernabeu.jpg?fit=560%2C420&ssl=1&resize=525%2C300 1.5x"},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/posts\/10613","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/users\/97"}],"replies":[{"embeddable":true,"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/comments?post=10613"}],"version-history":[{"count":0,"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/posts\/10613\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/media\/10614"}],"wp:attachment":[{"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/media?parent=10613"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/categories?post=10613"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kalot.com.mx\/site\/wp-json\/wp\/v2\/tags?post=10613"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}